A Magical Christmas Event

San Antonio's Largest Free Toy Event

We bring the joy of Christmas to children in San Antonio through an unforgettable magical event that includes high-quality toys to help support parents experiencing financial struggles.

An Unforgettable Opportunity to Express Kindness

Sponsorship Interest


Bringing Joy for 26+ Years

0 K+Toys Given

Families have discovered our standard of excellence through the quality of the toys we distribute. This is why we’ve witnessed families line up overnight for this event.

Our Story

The Magic of Kindness and Love Always Wins!

Our mission began in 1996. We aim to reach as many children as possible in San Antonio who would not have a merry Christmas because of family financial woes or other challenges.


Sponsorship + Experience

We go beyond a standard sponsorship opportunity. We provide you with an experience to personally distribute toys to the children you will support. Witness the thousands of smiles that your donation will bring.


Donate online to help our team purchase toys which also support local businesses.


Sponsor entertainment for the children such as face painting, balloons, games, music, etc.

Gift Wrap

Donate gift wrapping paper, scissors, tape, bows, etc. to help prepare the toys.


Sponsor our volunteer meals for gift wrapping sessions and day of event volunteers.


How would you like to join us in showing love and kindness?

Ways You Can Contribute

Sponsorship Opportunities




Days Left

Raised : $15,400

Goal : $60,000


Toys for Children

Would your business like to sponsor toys for children? Your support helps us solidify bulk orders with local providers of high-quality toys. Whatever you can contribute is much appreciated.




Days Left

Raised : $0

Goal : $2,000



Would your business like to sponsor our entertainment? We create magical memories with costume characters, face painting, balloons, and more! Whatever you can contribute is much appreciated.




Days Left

Raised : $0

Goal : $1,000


Gift Wrapping Items

Would your business like to sponsor our gift wrapping materials for our volunteer events? You can help us prepare before the magical event. Whatever you can contribute is much appreciated.




Days Left

Raised : $0.00

Goal : $2,500


Volunteer Meals

Would your business like to support another local business by sponsoring volunteer Chick-Fil-A meals for our hard working volunteer teams? Whatever you can contribute is much appreciated.

Get Involved

Volunteer Experience

Our society today is plagued with a state of inaction. We often see unfortunate family situations and only feel bad about it (sympathetic), but our volunteers get off the sidelines and take compassionate action. There is a difference.


Host an Event

Host one of our gift-wrapping events in your area of preference.


Be an Ambassador

Advocate for children by promoting our cause to local businesses.

“A few years ago, we started looking for worthwhile volunteer opportunities. We began volunteering with Jarel's Toy Chest in December of 2009 and the rest is history. We have all met so many wonderful people and have made new friendships with other volunteers.”

UTSA Alumni


We got involved by hosting gift wrapping sessions. Our company donated financially for every hour each store employee volunteered. The day of event was so heart wrenching and the smiles were priceless.

Kohl's Team


Some parents have hardships that many children cannot see. We’re here to help lighten that load and bring joy to families.

~ Dr. LaSalle R. Vaughn II

Begins at 12:00 pm

December 16th

Join us at New Life Christian Center on Saturday, December 16th at 12:00 pm. There is no registration required to receive a toy. We distribute toys on a first come first serve basis.

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Christmas Toys

We aim to distribute high-quality name brand toys for children ages 0-10 years. Bring your children and they will also be entered into our drawing for a free bicycle.

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Years and Going

We’ve been bringing joy for over two decades and this event is only expanding. Bring your children to experience a magical Christmas moment in their precious life. We hope to see you!


Parent Questions

Please browse through our most frequently asked questions below.